Never to be frightened of taking risks and always follow your instincts!

I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

If something can't be explained on the back of an envelope, it's rubbish.

The risk is worth it. Mike would have been the first to say that.

To succeed in business you need to be original, but you also need to understand what your customers want.

Entrepreneursh ip is a great leveller, since having the benefit of a wealthy background or a generous investor isn't always an advantage. The wonderful thing is that money is not the sole currency when it comes to starting a business; drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Don't become a slave to technology - manage your phone, don't let it manage you.