Purpose is not an add-on, itโs not an initiative. It is a culture change and it never finishes
Richard BransonWe've got an engaging, edgy, vibrant, fun product, ... It may or may not work, but we're going to give it our best shot.
Richard BransonI was the kind of entrepreneur that never really felt I made it. When Mike Olefield's "Tubular Bells" [Virgin Records' first release] sold 8 or 10 million copies, I suppose, at age 19, I could've possibly retired on the money. Instead, I immediately pushed the boat and took that risk again.
Richard Branson