Business leaders take things far too seriously, and forget that most of the time people spend in their lives is at work, and it should be fun.
Richard BransonGood customer service begins at the top. If your senior people don't get it, even the strongest links further down the line can become compromised.
Richard BransonHowever tight things are, you still need to have the big picture at the forefront of your mind.
Richard BransonI suspect in most companies, the public relations person is down at No. 20 in the pecking order. But here, he is fighting incredibly important battles. If a negative story starts running away with itself in the press and is not dealt with fast, it can badly damage the brand, and so we put enormous weight on our PR people.
Richard Branson