If you look for the best in your employees, they'll flourish. If you criticize or look for the worst, they'll shrivel up. We all need lots of watering.

It is not for me (to decide). It is up to the company to decide whether the price is fair or not.

If you create something that makes a difference in people's lives, you are likely to become a business success as well

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes

Fun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.

I believe that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit.

I think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.