Screw the competition - focus on good customer service.

I am a great believer that you need passion and energy to create a truly successful business. Remember many new businesses do not make it and running a business will be a tough experience, involving long hours and many hard decisions - it helps to have that passion to keep you going.

I have had fun running all of the Virgin businesses, so I never see a setback as a bad experience; it is just a learning curve.

My biggest motivation? Just to keep challenging myself. I see life almost like one long University education that I never had - everyday I'm learning something new.

What's the quickest way to become a millionaire? Borrow fivers off everyone you meet.

To launch a business means successfully solving problems. Solving problems means listening.

So I've seen life as one long learning process. And if I see - you know, if I fly on somebody else's airline and find the experience is not a pleasant one, which it wasn't in - 21 years ago, then I'd think, well, you know, maybe I can create the kind of airline that I'd like to fly on.