When something doesn't go exactly to plan, money is tight or a business is struggling - see it as a challenge rather than a failure. Look outside the box and try and find a solution - you'll be surprised how many great opportunities and possibilities arise when things look bad. You've just got to open your mind and not be afraid of sticking your neck out!

Screw it, let's do it - Just get on with it and do it

Your brand or your name is simply your reputation, you have to fight in life to protect that as it means everything. Nothing is more important.

Dream big by setting yourself seemingly impossible challenges. You then have to catch up with them.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

It is the satisfaction of doing it for yourself and motivating others to work with you in bringing it about. It is about the fun, innovation, creativity with the rewards being far greater than purely financial.

What matters is working with a few close friends, people you respect, knowing that if times did turn bad these people would hold together.