Well, we know that people in Australia love the idea of both Impulse and Virgin Blue getting up and adding a bit of competition, and it's fun to be able to deliver it.

We [Virgin Group] have been successful not by wasting time scrutinising our competitors but by looking at ourselves from the point of view of our customers do and seeking feedback through listening.

Be the best at what you do

I wanted to be an editor or a journalist, I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.

I don’t think of work as work and play as play. It’s all living.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.

I like challenges in life and pushing myself out of my comfort zone.