If people aren't calling you crazy, you aren't thinking big enough.

Communicate your passion clearly, concisely and with genuine conviction.

As a leader of people, you have to be a great listener, a great motivator, be very good at praising and bringing out the best in people.

Because I don't see Virgin as a company but as a way of life and I fully enjoy it, I don't think I'll ever retire.

I love stirring the pot. I love giving big companies a run for their money - especially if they're offering expensive, poor-quality products.

Giving back has to do with the way I was brought up and the fact that I've traveled widely and seen terrible situations in the world. To sleep well at night, those of us who are in a position to help must address these situations. I'd get far greater satisfaction out of, say, walking into a hospital I'd built in South Africa than I would by sitting on a beach. I'm fortunate enough to be in a position to make a difference, and I don't want to waste that. I suspect I was also lucky to have parents who drove me from a young age.

I never went into business to make money, but I have found that if I have fun, the money will come.