If you look after your staff, they'll look after your customers. It's that simple.

I can honestly say that I have never gone into any business purely to make money. If that is the sole motive then I believe you are better off not doing it. A business has to be involving, it has to be fun, and it has to exercise your creative instincts.

The brands that will thrive in the coming years are the ones that have a purpose beyond profit.

I'm sure if Brawn GP keep plying me with champagne and putting gorgeous Virgin girls either side of me, you never know!

If something can't be explained on the back of an envelope, it's rubbish.

We should all seek to innovate, or be curious about innovation. Innovation truly is one of our greatest gifts.

I want Virgin to be as well-known around the world as Coca-Cola.