The companies that look after their people are the companies that do really well. I'm sure we'd like a few other attributes, but that would be the most important one.

Good people have always been at the heart of the Virgin business, and that's largely because we have tried to keep our business small, and our management teams tight-knit. I feel that small, compact companies, are better run. That is partly because people feel more connected in small companies.

First of all, if you're setting up a new company, you want to try to find a brand that can work on a global basis.

Well, I'm somebody who is just living ...living life, and if I get frustrated by something, then I like to try to put it right.

You shouldn’t blindly accept a leader’s advice. You’ve got to question leaders on occasion.

If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

I am prepared to try anything once.