If you are seizing on a new business opportunity, deliberately move your customers' expectations up a few notches and consistently over-deliver on your promises - you will leave your competitors struggling to catch up.

I want Virgin to be as well-known around the world as Coca-Cola.

So unlike having to convert, you know, all the cars' or all the lorries' petrol stations, once you've actually got the clean fuels, it's relatively easy to, you know, get it to the airplanes.

Kite surfing is a great way of keeping fit. Kiting is great because you're bouncing over the waves and you're surfing the waves. I do quite long kite surfs-50 miles in a day.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.

Remain focused on fulfilling your business mission. Never allow adversity divert your attention and efforts.

Respect is how to treat everyone, not just those you want to impress.