The amount of time people waste dwelling on failures rather than putting that energy into another project, always amazes me
Richard BransonI think entrepreneurship is our natural state--a big adult word that probably boils down to something much more obvious like playfulness.
Richard BransonIt's never easy to set up any business, but it comes back to determination and drive and the love of what you do!
Richard BransonI have always been a huge believer in the inestimable value good mentoring can contribute to any nascent business
Richard BransonAnd ever since then [I] have set up businesses basically out of frustration. I mean, I set up Virgin Atlantic with one second-hand 747 because I hated the experience of flying on other people's airlines. And I thought, you know, I could try to create the kind of airline that I'd like to fly on. And people liked it.
Richard BransonFun is at the core of the way I like to do business and it has been key to everything I've done from the outset. More than any other element, fun is the secret of Virgin's success. I am aware that the ideas of business as being fun and creative goes right against the grain of convention, and it's certainly not how the they teach it at some of those business schools, where business means hard grind and lots of 'discounted cash flows' and net' present values'.
Richard Branson