And obviously, from our own personal point of view, the principal challenge is a personal challenge.
We'll go into orbit. We'll go to the Moon. This business has no limits.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Doing good is good for business.
People who think and say we more often than I are a lot more likely to succeed.
Travel the world and meet people. I've been fortunate enough to see so much of the world, and being able to do so has brought me so many wonderful friends and experiences. There is no better way to learn than exploring new places.