My number one rule in business, and in life, is to enjoy what you do. Running a business involves long hours and hard decisions; if you don't have the passion to keep you going, your business will more than likely fail. If you don't enjoy what you are doing, then you shouldn't be doing it.
Richard BransonIf you want to be a Millionaire, start with a billion dollars and launch a new airline.
Richard BransonIt isn't effective or productive to force your employees to do anything. Choice empowers people and makes for a more content workforce.
Richard BransonWhatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Richard Branson