You've got one go in life, so make the most of it.

I do believe the harder you work, the luckier you get.

My general attitude to life is to enjoy every minute of every day. I never do anything with a feeling of, 'Oh God, I've got to do this today.'

About 40 percent of my time is spent on social issues and building new organizations, more for the benefit of the climate or health issues.

The balloons only have one life and the only way of finding out whether they work is to attempt to fly around the world.

What is a business? It's simply an idea that makes someone else's life better

Too many companies want their brands to reflect some idealised, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.