I have enjoyed life a lot more by saying "yes" than by sayings "no".

I was never, ever interested in becoming a businessman or an entrepreneur. If I was a businessman, or saw myself as a businessman, I would have never gone into the airline business.

Be authentic and organic. It can't be forced or it won't work. And most importantly, have fun.

Business has to give people enriching, rewarding lives...or it's simply not worth doing.

When I was young, every time I criticized someone, my mother would stand me in front of the mirror and say: 'The flaws you see in others are actually a reflection of yourself.' That taught me to pay close attention when I looked at others.

I was trouble - and always in trouble. Aged eight I still couldn't read. In fact, I was dyslexic and short-sighted. Despite sitting at the front of the class, I couldn't read the blackboard. Only after a couple of terms did anyone think to have my eyes tested. Even when I could see, the letters and numbers made no sense at all.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.