Smiling can be a competitive advantage. It makes everyone feel better and every situation brighter.

Seek out strategic alliances; they are essential to growth and provide resistance to bigger competition.

Develop the business around the people; build it, don't buy it; and, then, be the best.

I've taken many knocks over the years but it has only made me stronger and more determined to succeed.

A good leader leads from the front. Don't get stuck in the office. Get out, meet people and listen to their stories.

We're introducing separate rooms with double beds in all of our planes so people can actually go with their partner and have a proper night's sleep...

And you know, I've had great fun turning quite a lot of different industries on their head and making sure those industries will never be the same again, because Virgin went in and took them on.