Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.

Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.

If you don't succeed at first, there's no need for the F word (Failure). Pick yourself up and try, try again.

I'm not the sort of person who fears failure.

You only live once, and I just don’t want to waste a minute of my life.

I think a lot of becoming an entrepreneur is something which people have to learn just from getting out there and giving it a go, and having to learn the art of survival.

Just start. You will learn so many lessons just by doing.