Every success story is a tale of constant adaption, revision and change. A company that stands still will soon be forgotten. Trying to provoke positive change is a principle we've embedded across the Virgin family for more than four decades.

There's no better satisfaction than watching the people around you, who have worked day and night to get something right, realising the dream.

Growth does not always lead a business to build on success. All too often it converts a highly successful business into a mediocre large business.

I have always been a huge believer in the inestimable value good mentoring can contribute to any nascent business

Drive, determination, passion and hard work are all free and more valuable than a pot of cash.

Purpose is not an add-on, it’s not an initiative. It is a culture change and it never finishes

The jet stream is a very strong force and pushing a balloon into it is like pushing up against a brick wall, but once we got into it, we found that, remarkably, the balloon went whatever speed the wind went.