Conventional wisdom is not to put all of your eggs in one basket. 80/20 wisdom is to choose a basket carefully, load all your eggs into it, and then watch it like a hawk.

Most of us don't work out what we want. And most of us end up with lopsided lives as a result.

The few things that work fantastically well should be identified, cultivated, nurtured, and multiplied.

Make the choice that you want to be happy. You owe it to yourself and you owe it to other people too.

Strive for excellence in few things, rather than good performance in many.

We tend to think of innovation as difficult, but with the creative use of The 80/20 Principle innovation can be both easy and fun!

Chose the niche that you enjoy, where you can excel and stand a chance of becoming and acknowledged leader.