You can have what you want- if you know how to form the mold for it in your own thoughts. There is no dream that may not come true, if you but learn to use the Creative Force working through you. The methods that work for one will work for all. The key to power lies in using what you have...freely, fully and thus opening wide your channels for more creative force to flow through you.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

Constant repetition carries conviction.

Always enter the conversation already taking place in the customer's mind.

Success is the sum of small efforts, repeated day-in and day-out.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

In every adversity there lies the seed of an equivalent advantage. In every defeat is a lesson showing you how to win the victory next time. [But you must know enough to realise this, lest you focus more on the defeat than finding the lesson you paid for with the defeat. With every defeat and mistake, you have the logical right to get excited about the future when you will understand and be able to apply the lessons and thereby turn defeat and temporary failure into victory and permanent success.]