We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

The great successful men of the world have used their imaginations.

Study your reader first - your product second. If you understand his reactions, and present those phases of your product that relate to his needs, then you cannot help but write a good letter.

The first principle of success is desire - knowing what you want. Desire is the planting of your seed.

Constant repetition carries conviction.

You must intensify and render continuous by repeatedly presenting with suggestive ideas and mental pictures of the feast of good things, and the flowing fountain, which awaits the successful achievement or attainment of the desires.

Face towards the perfect image of every organ and the shadows of disease will never touch you.