The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

Mind is all that counts. You can be whatever you make up your mind to be.

But fear - panic - knows no reason. It brings into being overnight the things that it fears. It is the greatest torment of humanity. Fear is, in short, the devil. It causes most of the sin, disaster, disease and misery of the world. It is the ravening lion roaming the earth seeking whom it may...devour. The only refuge is in the knowledge that it has no power other than the power you give it.

Face towards the perfect image of every organ and the shadows of disease will never touch you.

Our subconscious minds have no sense of humor, play no jokes and cannot tell the difference between reality and an imagined thought or image. What we continually think about eventually will manifest in our lives.

We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.

Pictures help you to form the mental mold.