The headline of an advertisement accounts for 60% of the pull of that ad. In the same way, the start of a letter makes or breaks the letter, because if the start does not interest your reader, he never gets down to the rest of your letter.

You can do anything you think you can. This knowledge is literally the gift of the gods.

Something must be done when you find an opposing set of desires of this kind well to the fore in your category of strong desires. You must set in operation a process of competition, from which one must emerge a victor and the other set be defeated.

First the stalk - then the roots. First the need - then the means to satisfy that need. First the nucleus -then the elements needed for its growth.

Visualize this thing you want. See it, feel it, believe in it. Make your mental blueprint and begin.

All motion is cyclic. It circulates to the limits of its possibilities and then returns to its starting point.

The first essentials, of course, is to know what you want.