The sun of quality does not revolve around the subjects and objects of our existence. It does not just passively illuminate them. It is not subordinate to them in any way. It has CREATED them. They are subordinate to IT.

One thing about pioneers that you don't hear mentioned is that they are invariably, by their nature, mess-makers. They go forging ahead, seeing only their noble, distant goal, and never notice any of the crud and debris they leave behind them.

I've wondered why it took us so long to catch on. We saw it, and yet we didn't see it. Or rather we were trained not to see it. Conned perhaps into thinking that the real action was metropolitan and all this was just boring hinterland. It was a puzzling thing. The truth knocks on the door and you say, "Go away. I'm looking for the truth." And so it goes away. Puzzling.

The real ugliness lies in the relationship between people who produce the technology and the things they produce, which results in a similar relationship between the people who use the technology and the things they use.

It was the ghost of rationality itself ... This is the ghost of normal everyday assumptions which declares that the ultimate purpose of life, which is to keep alive, is impossible, but that this is the ultimate purpose of life anyway, so that great minds struggle to cure diseases so that people may live longer, but only madmen ask why. One lives longer in order that he may live longer. There is no other purpose. That is what the ghost says.

Is it hard?' Not if you have the right attitudes. Its having the right attitudes thats hard.

Substance is a subspecies of value. When you reverse the containment process and define substance in terms of value the mystery disappears: substance is a "stable pattern of inorganic values." The problem then disappears. The world of objects and the world of values is unified.