Most of life's actions are within our reach, but decisions take willpower.

Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.

The universal erosion of values has lead to the universal erosion of story.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Whereas life separates meaning from emotion, art unites them. Story is an instrument by which you create such epiphanies at will, the phenomenon known as aesthetic emotion...Life on its own, without art to shape it, leaves you in confusion and chaos, but aesthetic emotion harmonizes what you know with what you feel to give you a heightened awareness and a sureness of your place in reality.

We often put off doing something for as long as possible, then as we finally make the decision and step into the action, we're surprised by its relative ease. We're left to wonder why we dreaded it until we realize that most of life's actions are within our reach, but decisions take willpower.

Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.