To connect to people at the deepest level, you need stories.

When you do enough research, the story almost writes itself. Lines of development spring loose and you'll have choices galore.

Boredom is the inner conflict we suffer when we lose desire, when we lack a lacking.

It seems to me that the civilized human being is a skeptic someone who believes nothing at face value.

No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves

Stories are how we remember; we tend to forget lists and bullet points.