Given the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeA culture cannot evolve without honest, powerful storytelling. When a society repeatedly experiences glossy, hollowed-out, pseudo-stories, it degenerates. We need true satires and tragedies, dramas and comedies that shine a clean light into the dingy corners of the human psyche and society.
Robert McKee