The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKeeA culture cannot evolve without honest, powerful storytelling. When a society repeatedly experiences glossy, hollowed-out, pseudo-stories, it degenerates. We need true satires and tragedies, dramas and comedies that shine a clean light into the dingy corners of the human psyche and society.
Robert McKee