Story is about eternal, universal forms, not formulas.

In comedy laughter settles all arguments.

What happens is fact, not truth. Truth is what we think about what happens.

The universal erosion of values has lead to the universal erosion of story.

Talent without craft is like fuel without an engine, it burns wildly but accomplishes nothing.

The principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.

Story is morally neutral. It can express profound truth or propaganda. The two greatest political storytellers of the 20th Century were Winston Churchill and Adolph Hitler. Because storytelling is a form of persuasive jujitsu, and because world is full of black belt storytellers, the corporate leader has to train both his offensive and defensive moves