Night after night, through years of performing and directing, I've stood in awe of the audience, of its capacity for response. As if by magic, masks fall away, faces become vulnerable, receptive. Filmgoers do not defend their emotions, rather they open to the storyteller in ways even their lovers never know, welcoming laughter, tears, terror, rage, compassion, passion, love, hate--the ritual often exhausts them.
Robert McKeeGiven the choice between trivial material brilliantly told versus profound material badly told, an audience will always choose the trivial told brilliantly.
Robert McKeeThe Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKeeLife is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping you find your meaning in life.
Robert McKee