No civilization, including Plato's, has ever been destroyed because its citizens learned too much.

The principle of Creative Limitations calls for freedom within a circle of obstacles and restricted boundaries. Talent is like a muscle: without something to push against, it atrophies. So we deliberately put obstacles in our path - barriers that will inspire us. We disciple ourselves as to what to do, while we're boundless as to how to do it.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.

Night after night, through years of performing and directing, I've stood in awe of the audience, of its capacity for response. As if by magic, masks fall away, faces become vulnerable, receptive. Filmgoers do not defend their emotions, rather they open to the storyteller in ways even their lovers never know, welcoming laughter, tears, terror, rage, compassion, passion, love, hate--the ritual often exhausts them.

Stories are how we remember; we tend to forget lists and bullet points.

Ninety percent of what we create is not our best work.

If you can't play all the instruments in the orchestra of story, no matter what music may be in your imagination, you're condemned to hum the same old tune.