The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Robert McKeeIf you can't play all the instruments in the orchestra of story, no matter what music may be in your imagination, you're condemned to hum the same old tune.
Robert McKeeGod help you if you use voice-over in your work, my friends. God help you. That's flaccid, sloppy writing. Any idiot can write a voice-over narration to explain the thoughts of a character.
Robert McKeeA fine work of art - music, dance, painting, story - has the power to silence the chatter in the mind and lift us to another place.
Robert McKee