Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.

What happens is fact, not truth. Truth is what we think about what happens.

In life two negatives don't make a positive. Double negatives turn positive only in math and formal logic. In life things just get worse and worse and worse.

If you can't play all the instruments in the orchestra of story, no matter what music may be in your imagination, you're condemned to hum the same old tune.

Influence is just persuasion in slow motion.

Do research. Feed your talent. Research not only wins the war on cliche, it's the key to victory over fear and it's cousin, depression.

The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.