Today, for good or ill, people are thinking about many social problems from the standpoint of their own kitchen tables. I think the way to begin a conversation with people about what's going on is to address their daily experiences, and what their fears and frustrations, as well as their exhilarations, are.
Robert ReichI think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.
Robert ReichGiven that ever-broadening array of options and alternatives, as consumers and investors, we are often bewildered. We need guidance. That's where today's brands come in. They are not so much signals about a particular product, they are signals about good judgment, trustworthiness. A big brand, whether it's Schwab or Disney, is becoming analogous to a portal that sells us advice about where we can find great deals.
Robert ReichThere is a crisis of public morality. Instead of policing bedrooms, we ought to be doing a better job policing boardrooms.
Robert Reich