Activists are cultural artists. They envision a world that does not yet exist, and then take action to create that world.'

People have so many expectations when they go out on stage, so many wishes about what their night is going to be: if they're going to meet that person, have a fun time with their friends, have a good high, hear good music. People get drunk and turn into themselves in a way, and they go to experience some kind of emotion. But it's not always about fun. There's a destructive side to it. But I'm more into the empowerment of going out, because it's always been the place where I could be myself and get inspired. Even if I'm sad, dancing is a way to let stuff out.

You have to invest something [in your work]. If you don't risk something that really matters to you - like your integrity, or your pride, or your time, or your security, or your reputation - if you don't risk yourself, you can hear it right away.

All the big pop acts that I've been into over the years - whether it's ABBA or Prince - managed to combine amazing melodies and honest human emotion. But coming out of the super-super-commerical pop industry in the 90s, maybe people forgot about the fact that pop music can do both of those things.

[In making music] it's nice to not have a goal, to not have a set format. It's very liberating to just get out of your comfort zone and be in a new space.

Maybe I bring people into that pop world who don't usually find themselves there because there's not enough stuff for them to get excited about otherwise.

My parents had an independent theater company here in Sweden during the 1980s, so I was raised watching my parents create independently, having a lot of fun and just doing what they wanted to do. I think that idea of independence as an artist was something I was always used to. And then I entered the industry from a very commercial perspective, and things were very different then from what I grew up with.