I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

When a guy has his ego hurt, he's liable to jump into a fight he doesn't need to have.

Capitalism works. In the end, socialism imploded on itself. Communism imploded on itself. Ultimately jihadism will implode on itself, if we stay in the fight and stay on offense because failed philosophies don't work, there's no future.

Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.

Taking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it.

You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.