I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

It also has to do with how you look and how you sound. If you look like a mean SOB who's putting the other person down, that's different than if you're inquiring about the process they go through to make a decision on behalf of the public.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

There was no news in the Dan Rather piece. They didn't say [to Bush]: "We found a piece of paper that was overlooked in the 300,000 pieces of paper that were covered in the Iran-Contra hearings, and we have a piece of news we'd like to ask you about." CBS decided to create a media event and cover it in its own fashion. This was unprecedented in American history. CBS cancelled two-thirds of the newscast... to get a guy and take him out.

People always describe my successes in life. My successes in life tend to be personal, not career.

Show me a man or woman with a mission, and I'll show you somebody that's tougher to beat.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.