When a guy has his ego hurt, he's liable to jump into a fight he doesn't need to have.

The candidates that can’t face Fox, can’t face al Qaeda.

Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.

Show me a man or woman with a mission, and I'll show you somebody that's tougher to beat.

I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.

I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.