In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

Fighting with the media almost always is a mistake. You can't win the argument, the media has the last word, and most times your argument is not justified.

I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

I don't care what the polls say.

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.

I love rich people. Any time I needed a job, I went to a rich person. I like poor people, but they never had a job for me.