In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

I can't stand cruel people. And if I see people doing something mean to somebody else just to make themselves feel important, it really gets me mad.

I think it's unrealistic to believe that somewhere in outer space two big rocks crashed together with a bang and now I have a wonderful family, freedom, and opportunity." We're gathered here with love and fellowship and friends. You can bang rocks together all you want; you cannot create what we have here. Maybe God can create life from big bangs, but rocks can't.

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.

Phrase it in an interesting way; don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] "Start telling the truth about my record" instead of "Stop lying about my record." Frankly, had he done that, life might be different for Bob Dole today.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

You better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.