It also has to do with how you look and how you sound. If you look like a mean SOB who's putting the other person down, that's different than if you're inquiring about the process they go through to make a decision on behalf of the public.

I've been in entertainment, politics, business, business coaching, public affairs, documentaries, programming, news, theater. So, there aren't many things I see that I haven't seen something like that before.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.

It also has to do with how you look and how you sound. If you look like a mean SOB who's putting the other person down, that's different than if you're inquiring about the process they go through to make a decision on behalf of the public.

I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.