Almost everything I do is related to my ability to hire good people. I don't take much of the credit myself. I think I have a good eye.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

The candidates that can’t face Fox, can’t face al Qaeda.

To determine whether or not you have the ingredients to be charismatic, answer the following questions: What are your real feelings about who you are? What do you believe in? Do you have goals or a mission in life? Do you project optimism? Do others turn to you for leadership? Noncharismatic people spend their lives auditioning for others and hoping they'll be accepted. Charismatic people don't doubt their ability to add value to a situation, so they move forward with their mission.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

There is a - deep down, underneath all the work I do, I think there's a laziness in me.

I look for something unique, and I look for people who haven't reached their potential. I think I'm pretty good at developing talent.