I quit politics because I hated it.

To determine whether or not you have the ingredients to be charismatic, answer the following questions: What are your real feelings about who you are? What do you believe in? Do you have goals or a mission in life? Do you project optimism? Do others turn to you for leadership? Noncharismatic people spend their lives auditioning for others and hoping they'll be accepted. Charismatic people don't doubt their ability to add value to a situation, so they move forward with their mission.

There was no news in the Dan Rather piece. They didn't say [to Bush]: "We found a piece of paper that was overlooked in the 300,000 pieces of paper that were covered in the Iran-Contra hearings, and we have a piece of news we'd like to ask you about." CBS decided to create a media event and cover it in its own fashion. This was unprecedented in American history. CBS cancelled two-thirds of the newscast... to get a guy and take him out.

They [candidates] say, "I don't want to say anything controversial." And so nobody covers them. Then they blame the journalists, saying "Why don't they write down what I said?" In congressional races, 90 percent of the time the answer is, "Because you are boring and you don't have anything that makes me interested in listening to you. Why the heck should somebody write it down? There's nothing here worth hearing."

I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.

If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.