One of the reasons I'm in this business is because I have absolute respect for the people who say, "You know what? I think I can make this a little better and I'm willing to get in and try." Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.
Roger AilesIf you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.
Roger AilesYou better be able to defend it after the attack - so don't stretch it. In other words, if the guy's guilty of A and B, don't make him guilty of A, B, and C. That's what a lot of people do.
Roger Ailes