Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.

I quit politics because I hated it.

I hire people who can do their jobs and who will advise me of things they don't agree with. The worst thing you can do is get in a room with 14 people who say, "OK!" Then you really are making decisions about engineering and finance and other areas.

Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.

I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.

To determine whether or not you have the ingredients to be charismatic, answer the following questions: What are your real feelings about who you are? What do you believe in? Do you have goals or a mission in life? Do you project optimism? Do others turn to you for leadership? Noncharismatic people spend their lives auditioning for others and hoping they'll be accepted. Charismatic people don't doubt their ability to add value to a situation, so they move forward with their mission.