There is a - deep down, underneath all the work I do, I think there's a laziness in me.

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.

Phrase it in an interesting way; don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] "Start telling the truth about my record" instead of "Stop lying about my record." Frankly, had he done that, life might be different for Bob Dole today.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

To determine whether or not you have the ingredients to be charismatic, answer the following questions: What are your real feelings about who you are? What do you believe in? Do you have goals or a mission in life? Do you project optimism? Do others turn to you for leadership? Noncharismatic people spend their lives auditioning for others and hoping they'll be accepted. Charismatic people don't doubt their ability to add value to a situation, so they move forward with their mission.

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

I hire people who can do their jobs and who will advise me of things they don't agree with. The worst thing you can do is get in a room with 14 people who say, "OK!" Then you really are making decisions about engineering and finance and other areas.