I've found increasingly less effectiveness with the man-on-the street type of stuff that was very standard fare for years. It can still be effective, but it's got to be done well.
Roger AilesI've been in entertainment, politics, business, business coaching, public affairs, documentaries, programming, news, theater. So, there aren't many things I see that I haven't seen something like that before.
Roger AilesTaking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it.
Roger AilesJust because someone thinks he is being attacked by the media doesn't mean he is. Many times the media actually is being fair, and they're attacking for good reason.
Roger AilesTo determine whether or not you have the ingredients to be charismatic, answer the following questions: What are your real feelings about who you are? What do you believe in? Do you have goals or a mission in life? Do you project optimism? Do others turn to you for leadership? Noncharismatic people spend their lives auditioning for others and hoping they'll be accepted. Charismatic people don't doubt their ability to add value to a situation, so they move forward with their mission.
Roger Ailes