One of the reasons I'm in this business is because I have absolute respect for the people who say, "You know what? I think I can make this a little better and I'm willing to get in and try." Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

In the Rather/Bush incident, it was totally unfair. CBS was trying him and convicting him and trying to execute him on national television. They had made up their minds. CBS made the fatal error of trying to become the political opposition to George Bush. And, when they did that, they put themselves in an arena where they can get knocked on their fanny.

I think I have a good eye for talent. I think I'm smart enough to figure out what the mission is and achieve it. I achieve it by hiring good people.

I only understand friendship or scorched earth.

I love rich people. Any time I needed a job, I went to a rich person. I like poor people, but they never had a job for me.