One of the reasons I'm in this business is because I have absolute respect for the people who say, "You know what? I think I can make this a little better and I'm willing to get in and try." Because, I'll tell you, there are a hell of a lot of reasons to stay away from running for office today.

You can get people the qualifications; But you can't teach them the qualities they're going to need. You can't teach integrity, a drive for excellence, refusal to quit under pressure. It's too late to build that into people you're going to hire.

Anybody's position on an issue, anything they've said about an issue, and any way they've voted on an issue is fair game. You have every right to question that and go after it aggressively.

In general, I think man-on-the- street ads and endorsement spots are having less and less effect on people. The electorate's getting very sophisticated, and they want to make their own judgments.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

Television and I grew up together.

If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.