I think the worst decision is usually no decision. If you make the wrong decision you can usually course-correct, but if you don't make it, you've already made it, and it's usually the bad one.

Take the [1980] Jimmy Carter-Ronald Reagan debate. Carter kept trying to imply that somehow Ronald Reagan was going to push the button, or was irresponsible with nuclear war. You might have been able to make the case that Carter was responsible. But it's very tough when you see a person with Reagan's nice-guy persona up there to believe this guy somehow wants nuclear war, that he somehow wants to antagonize the Russians into an attack. It's just not credible; it doesn't cut with what all your other senses are telling you.

Reporters may be friendly-but if you get through life without having a reporter as a friend, that may be an advantage. If you insist on having one as a friend, don't do interviews with him.

Just because somebody else likes a candidate doesn't necessarily mean everybody else will like him.

I quit politics because I hated it.

If you are a good communicator, be unique: put yourself in your own commercials and do something a little different. To the extent you can focus on what it is you want to change, what it is you know how to change, and what it is you think will make life better for other people, you're going to do better.

People always describe my successes in life. My successes in life tend to be personal, not career.