An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.

They [NPR] are, of course, Nazis. They have a kind of Nazi attitude. They are the left wing of Nazism. These guys don't want any other point of view. They don't even feel guilty using tax dollars to spout their propaganda. They are basically Air America with government funding to keep them alive.

When the media gets into creating their own product and then deciding to cover it, they are becoming part of the process and, therefore, could be damaged.

As long asthe audience or the public perceives you to be sincere in your approach and not petty, they will think it's fair and they will wait for the other person's response. But if they sense it's petty or the slightest bit unfair, they'll turn on you right away.

The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.

Taking on the media is something I would never tell a candidate to do. I'd advise him what I would do in that circumstance, but that's about it.

Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.