Don't back off on traditional values. It's important to show respect and tolerance for others, but they must show the same respect for your values. Tolerance is a two-way street.

If you want to get unpaid media coverage, you had better be quotable. It's an interesting problem, because very few candidates are quotable.

Phrase it in an interesting way; don't phrase it in a mean or unfriendly way. Bob Dole said that if there's anything he would have done differently, he would have said [to George Bush] "Start telling the truth about my record" instead of "Stop lying about my record." Frankly, had he done that, life might be different for Bob Dole today.

I think the media is dangerously close to creating their own product. They used to cover the product, which was whatever's happening.

Does Rupert like me? I think so, but it doesn't matter. When I go up to the magic room in the sky every three months, if my numbers are right, I get to live. If not, I'm killed. Our relationship isn't about love-it's about arithmetic. Survival means hitting your numbers. I've met or exceeded mine in 56 straight quarters. The reason is: I treat Rupert's money like it is mine.

I'm very confident in the management team, very confident in the on-air people. That's the whole secret to everything. It's having people who love to work where they're working and want to win.

It's better to be in charge of change than to have to react to change.