If you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.

An enormous problem with paid media, especially at the congressional level, is it all starts to look alike.

The thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.

I think it's because I'm unpredictable. I view every situation, every race, and every candidate differently I try not to rely on something that worked before.

You've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.

I'm very confident in the management team, very confident in the on-air people. That's the whole secret to everything. It's having people who love to work where they're working and want to win.

I don't care what the polls say.