If you're running because you want a job that's prestigious or because you have this vague knowledge that you're better than everybody else, you're easier to beat.
Roger AilesIf you're running far behind in the polls and you decide to use comparative advertising, you have to be able to explain to the people why the incumbent shouldn't have then ob.
Roger AilesThe thing you always have to remember is, you look at people and they might look like a failure but there's often a narrow thing they do very well.
Roger AilesYou've got to attract interest in your candidate. The problem when you're running far behind is that you've got to move through those positive phases very quickly. Then, you have to draw attention to the other guy. You've got to create interest in why you differ from him and you've got to create a desire to remove him.
Roger Ailes