What a fine line there is between artistry and insanity. There's no formula for it, and I think a lot of people when they're around you - even those closest to you - when you're in that whirl of creativity and you're grabbing those things out of the air, there's no rational process.

The music has to drive you. That's just it. You follow it. You follow the songs.

In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

What a fine line there is between artistry and insanity. There's no formula for it, and I think a lot of people when they're around you - even those closest to you - when you're in that whirl of creativity and you're grabbing those things out of the air, there's no rational process.

Country fans are the most loyal in the world.

I do have to step out and take time to let people know that I'm Ronnie Dunn and not Brooks and Dunn.

I carry my own film guys with me now. People think that's a huge expense, but with technology like it is these days, it's not. You can film videos and everything with a Canon Mark II, and shoot a movie. They're doing it for next to nothing, by comparison. I can do ten videos for a project for the price of one mainstream video in the past.