Thinkers, makers and traders are the DNA of the world class company

After years of telling corporate citizens to 'trust the system,' many companies must relearn instead to trust their people - and encourage their people to use neglected creative capacities in order to tap the most potent economic stimulus of all: idea power.

Money should never be separated from values. Detached from values it may indeed be the root of all evil. Linked effectively to social purpose it can be the root of opportunity.

Lack of opportunity breeds dreams of escape. But professionals and managers who have invested in their careers do not leave the work force as frequently as discouraged workers in lower status occupations. Instead, they keep working, but they escape emotionally by defining achievement in professional, not company, terms. ... Thus, the potential for being stuck as career uncertainty grows takes its toll in weakening attachment to any particular employer.

A great idea is not enough.

I wonder whether there has been too much emphasis on teaching women to conform, to fit into the system. Certainly that suits conservative organizations in conservative times. But now ... innovation and creativity are necessary.

Not everyone in an organization is in a position to accumulate power through competent performance because most people are just carrying out the ordinary and the expected - even if they do it very well. The extent to which a job is routinized fails to give an advantage to anyone doing it because 'success' is seen as inherent in the very establishment of the position and the organization surrounding it. Neither persons nor organizations get 'credit' for doing the mandatory or the expected.