Throughout human history, people have developed strong loyalties to traditions, rituals, and symbols. In the most effective organizations, they are not only respected but celebrated. It is no coincidence that the most highly admired corporations are also among the most profitable. Why? Because everyone involved is committed to certain non-negotiable core values. Traditions keep them alive. Rituals such as special occasions reaffirm them. Symbols serve as constant reminders of their enduring importance.

To take full advantage of the potential in e-business, leaders must lead differently, and people must work together differently. Let's call this new way of working e-culture-the human side of the global information era, the heart and soul of the new economy.

Friendly people are caring people, eager to provide encouragement and support when needed most.

Leaders must wake people out of inertia. They must get people excited about something they've never seen before, something that does not yet exist.

People often resist change for reasons that make good sense to them, even if those reasons don't correspond to organizational goals. So it is crucial to recognize, reward, and celebrate accomplishments.

Leadership is one of the most enduring, universal human responsibilities.

The Martha Stewart trial makes clear how far women have risen in the business world. America can be proud of our equal-opportunity prosecution and conviction.