Any type of commercialization or, like I said, watering that idea down would be so damaging and frankly, be pretty uninspiring to me, because the fact that every piece is like my dream thing that I just can't get enough of and am just so excited to wear, is just the whole point of it.
Rumi NeelyI can get into my own head [and] not have to really envision that girl. I am that girl and I know what I want something to feel like and move like. It's really inspiring, of course, to see so many girls wearing the line and I love their take on it, it almost feels like this religion or something at this point. It's really exciting.
Rumi NeelyIt sounds insane, I know, but I think that - I'm so lucky because I basically am my own muse.
Rumi NeelyI've been so lucky that there's been such an intense and positive response to the line. It's one of the craziest things.
Rumi Neely